Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

"Web Design: Introductory, 4th Edition" teaches students to balance target audience expectations, sound design principles and technical considerations to create successful Web sites. Written for an introductory course, the text offers a variety of engaging hands-on activities at the end of each chapter that test comprehension, build Web research skills, develop design awareness and provoke critical thinking of current issues in technology. "Web Design: Introductory, 4th Edition" reveals useful design concepts written in a clear and engaging style.